Luxury Retreat Planning That Creates Raving Fans for Your Brand
Done-for-you retreat design that elevates guest satisfaction, boosts ROI, and eliminates the overwhelm of planning alone
Why Most Coaches Lose Money (and Sleep) Planning Their Own Luxury Retreats.
Stop me if this sounds familiar…
You decide to throw a retreat and even sell some tickets.
Next thing you know, your life has been turned upside down with…
Endless venue hunting
OUTRAGEOUS event costs
Constant “What if this flops?” stress
A thousand decisions spinning around your head demanding your attention
Details slipping through your fingers faster than you can write them down
All to throw a retreat where guests are underwhelmed while you’re too busy with logistics to notice.
Instead of elevating your brand, you’ve forever damaged it.
And while people smile politely, inside they’re thinking “why did I come to this in the first place”?
What If You Could Just Show Up, Deliver Your Genius, and Watch Lives Change?
Imagine yourself walking in to your retreat with ONLY being present for your guests on your mind…
The gifts have been packaged, the food is set out, the ambiance is perfect….
And you are confident in the experience you are about to provide because it’s been expertly designed to make guests lean in.
THAT’S what we do.
We exist so coaches and leaders can change lives with events that feel
Effortless for you
Luxury for your guests
Life-changing for everyone
Because the best way to get raving fans today is through intimate events, but only if you do them right…
That kind of experience doesn’t happen by accident.
And it’s why we don’t run a retreat factory.
I take on just a few hand-selected clients each year.
Because doing this well takes more than a template and a task list…
It takes obsession.
Obsession with the flow of the day.
Obsession with how the space feels when your guests walk in.
Obsession with making sure every dollar is spent with purpose.
If you want something quick and dirty that’s been done 100 times, move on. We’re not for you.
But if you’re looking for something truly tailored, something your guests will feel when they walk in the room and remember long after they’ve left…
Let’s talk.
“I have never experienced an event quite like the events Ashlee puts on. They are memorable and beautifully done every single time. She focuses on the tiniest details that leave such a lasting impression. No matter the size of the event, she will 100% knock it out of the park.”
Nicole Curtis - Director of Marketing, Hartford Homes
“Ashlee is hands-down one of the best event planners I’ve ever worked with. Her attention to detail is unmatched. She anticipates needs and solves problems before they even come up.
She always considers the little things that most would never think about. From logistics and timing to guest experience and aesthetics, Ashlee nails it every time. If you are looking for a true professional to take your event to the next level, she’s your person. Highly recommend!”
Becca Waldren - Sales Manager, Realtor.com
“Ashlee is my go to with planning all of our events. She's very knowledgeable, has impeccable taste and values the experience for us and our guests. Her attention to detail is second to none and the best part is ... She is a master negotiator. She more than pays for herself with her negotiation skills. I highly recommend her for your events.”
Lindsey Ayala - Chief Growth Officer, Impact Eighty-Eight
Start Planning Your Retreat (On the House)
Need help figuring out where to start?
I offer a free Custom Retreat Roadmap to help you get clarity on:
The best location options for your goals and group size
Venues that match your vibe and budget
The ideal flow of the day or multi-day experience
What to prioritize (and what to skip)
Smart budget ranges based on what you want
Whether we work together or not, you'll walk away with a clear vision and a smarter plan.
This is for you if:
You’re serious about planning a meaningful retreat
You don’t want to waste money on “meh” experiences
You’d love expert input before diving into logistics
Let’s make your retreat unforgettable.
FAQ
How far in advance should we plan?
Ideally, 3–6 months ahead gives us the best venue options and creative space. That said, I’ve pulled off unforgettable retreats on tighter timelines too.Can you help with content or facilitation?
Yes. If you want help shaping the agenda, leading sessions, or bringing in great facilitators, I can build that in. You decide how hands-on or hands-off you want to be.What if I don’t know my budget yet?
That’s exactly what the free Custom Retreat Roadmap is for. I’ll help you explore what’s possible at different budget levels and avoid common mistakes that can cost thousands.What size teams do you work with?
Most retreats are between 6–50 people, but I’ve worked with both smaller intimate gatherings and larger community-wide groups. It’s less about size and more about your goals.What if we can’t afford to hire a planner?
Hiring a planner feels like a luxury, until you realize how much time, money, and stress it actually saves.
Because of my vendor relationships, contract experience, and budget strategy, I often help clients save thousands by avoiding mistakes, negotiating better deals, and focusing their budget where it matters most. Often clients will save more by hiring me than doing it on their own.
And even if we don’t work together, the free Custom Retreat Roadmap will help you avoid expensive missteps and plan smarter from the start.
Will you work with our internal team or assistant?
Absolutely. I can either take the lead or collaborate with someone on your team. My job is to make things smoother for everyone in whatever capacity you need me.Why should I work with you instead of a bigger agency?
Because I don’t do cookie-cutter. I only take on a few retreats each year so I can go deep with each client. If you want something truly tailored, you’re in the right place.What’s the first step?
Book a free Custom Retreat Roadmap session. You’ll get expert insight on location, flow, and budget that you can use right away whether we work together or not.
Real examples of how I go over the top for clients…
I double-check every vendor contract six times for issues and fine print. (yes, every single one)
Last week, I agreed to sit through a 1-hour timeshare presentation so I could save a client $1200 in hotel costs.
I bring my own soap dispensers to every retreat so guests don’t have to use tacky orange Softsoap dispensers from WalMart that every bathroom is riddled with.
Currently, my office is piled waist-high with cases of water, snacks, and flip charts I’m storing on behalf of a client whose event is this week. All to make sure I maintain full control of the guest experience and the hotel can’t screw things up.
I negotiate freebies and discounts from every vendor I hire on your behalf. Often for things most people wouldn’t even know they could get for free.
Want me to do those things for you?
Then why are you still reading? Book a call so I can start helping you for free!